The flexible approach to your training needs


About Us

STA Limited was founded in 2011 by two well-regarded training industry professionals – Stephanie Ball and Andy Day – with the sole aim of providing high-quality relevant training and apprenticeships for organisations and their employees.

The company firmly believes that employers want to see their employees flourish in their roles and this will happen by carefully applying the right courses and qualifications – tailored to meet individual’s needs. This not only adds value to an organisation, but it also makes the employee feel valued – the importance of which cannot be overstated.

Initially focussed on providing qualifications in safety and security, the company has developed an unrivalled reputation for its excellence in working with sporting venues and is most recognised within the football industry.

Having now helped many thousands of candidates across a wide range of industry sectors, STA has been included on the Register of Apprenticeship Training Providers.

The team will work with organisations to make best use of the Apprenticeship Levy and assess requirements, locate skills gaps and assist non levy paying organisations in securing any available sources of external funding to help deliver the very best outcomes.

To find out more and discuss your organisations training requirements, please contact the STA team by telephoning 01844 390 445 or emailing

Andy Day

Andy’s first stewarding experience was at the Eurovision Song Contest at Wembley in 1977 and that was the beginning of a long association with the Conference Centre, the Arena and the Stadium. He moved into further education from leisure management over 30 years ago, having progressed through supervisor and management levels. He started an NVQ assessment programme in facility operations throughout West London in 1989 and has been ‘hands on’ with assessing spectator safety since 2002.

Andy set up STA Ltd with his business partner Stephanie Ball and has developed an approved centre with both Highfield Qualifications and Industry Qualifications for ‘Spectator Safety’, ‘Customer Services’ and various teaching, assessing and functional skills qualifications. The assessment team that has been built up includes ex Metropolitan Police Chief Inspectors and Safety Officers.

Andy has been an External Verifier for City and Guilds and Highfield Qualifications, in the context of Spectator Safety and is qualified to Level 5 in Crowd Science. Given Andy’s experience and qualifications, he is one of the most experienced verifiers of spectator safety in the country.

Recent work coming in to STA has included a great deal of training and assessing for the stewarding agency working at Birmingham City FC; smaller but similar programmes at both Watford FC and QPR; along with the Level 4 Spectator Safety Management Diploma with different agency staff involved at Watford FC, Birmingham City FC, Swindon Town FC and Salisbury Racecourse.

Funding for some of the work of STA has been through the Apprenticeship programme and STA are listed on both the Register of Training Organisations and the Register of Apprenticeship Training Providers.

Stephanie Ball

Stephanie has a broad background with multi-industry experience in finance, hospitality and education. She has worked in major finance organisations, organised many sporting and entertainment events at high quality venues and been responsible for co-ordinating the management of funded education programmes.

Her career includes periods of employed status and running her own business with a Partner. She tends to work alongside senior managers, Directors, and/or Principals, to ensure compliance with regulatory bodies and national awarding organisations, whilst maintaining control of budgets and income.

Stephanie’s experience helps to ensure that she is conscious of the needs of large businesses and smaller enterprises and has a clear idea of how STA can help with business development through training.

Following a period of working as a Business Development Manager for a ‘distance learning’ education provider, Stephanie and Andy Day set up a successful company delivering training and education packages across the South of England.

In 2011, Stephanie and Andy created STA, which has delivered training and assessment programmes to 100s of NVQ candidates, across many different contexts, to a variety of employers at an assortment of venues during the intervening years.

Stephanie’s expertise lies in managing deficits and creating surpluses, or preventing losses and creating profit. She has a good grasp of what is possible through the development of strategies for training personnel on a company or individual basis.

Now STA have made the step onto the Register of Apprenticeship Training Organisations, Stephanie is keen to bring her experience to any business in a bid to make an appropriate contribution to close training gaps and utilise funding and levy budgets.

Jason Ball – Head of Sales

Jason worked with STA, many moons ago, when he was one of our telesales guys that helped to power the sales engine room! Having left us in 2014 to pursue a career within financial research/business development we are very pleased to have him return to us this year to spearhead our development and growth goals.

Jason is trained to NVQ Level 2 and 3 standards in Spectator Safety so he is well aware of the commitment and sacrifices that learners must undertake to attain these qualifications. Likewise, his experience in B2B development means he knows how to build lasting relationships and sustain beneficial partnerships with interested parties.

You can speak to Jason about your companies training requirements either via email, telephone or contact him on LinkedIn using the details provided below.